CSR is a much-debated topic. While most CSR activities have mostly remained at the level of generating good PR for the corporates, here is an example of American Express' attempts at funding innovative programs that seek to benefit a constituency other than that of the company's core client base.
The Members Project of American Express invited social entrepreneurs to submit their innovative projects. Based on votes of American Express card holders [as well as non-card holders]the deserving projects will be sponsored/funded by American Express.
One of the projects that was placed among the finalists, Loans that Change Lives, seeks to combine micro-finance with technology. In the project-creator's words:
"Loans that Change Lives is an internet based platform that allows everyday people to become “social investors”. Imagine – with $25, a credit card, and an internet connection, anybody in the world can invest in the life of a deserving entrepreneur. The site allows for lenders to sort pre-screened businesses by region, culture, or business category; and see a photo / profile of the person they are supporting. With $1.5M, we hope to expand our selection of businesses to fund.
With over a billion people living on under $2 a day, this project aims to fight global poverty. During the era of P2P connectivity, this initiative provides a convenient way for lenders to do philanthropic good on the internet; and the best part is that they get to see their impact through repayments and journal updates.
By empowering the working poor, this approach to fight poverty allows for families to have a sustainable livelihood. In some cases, traditional donations are a short term fix. Microloans really allow for families (women, men, and children) to prosper, and businesses to flourish generation after generation."
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